AI Takeoff and Estimate Software. Backed by Pear VC.
About the role
Own the marketing-sourced pipeline number and report on it weekly against target Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
What they're looking for
- 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
- Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
- A track record of working directly with Sales on lead handoff, routing, and conversion
- Comfortable partnering with channel leads and marketing ops/automation
- Real experience running multi-channel campaigns
More about this role
About Bobyard
Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
About the role
Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.
Own the marketing-sourced pipeline number and report on it weekly against target
Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in...
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