AI Takeoff and Estimate Software. Backed by Pear VC.
About the role
Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X Come up with video concepts and appear on camera regularly — you're the talent
What they're looking for
- 3–5 years running social for a brand (or yourself), with a portfolio and real numbers you can prove were yours
- Genuine comfort on camera — this is a core part of the job
- A track record of organic growth: you know how to move engagement and TOFU, not just post
- Sharp instincts for short-form video — hook, retention, payoff — across TikTok, Reels, and Shorts
- Consistency and community chops: you keep channels alive daily and engage like a human, not a brand account
- Strong writing: captions and copy that sound like a person
More about this role
About Bobyard
Construction is a trillion dollar industry running on manual work. Contractors still measure and count materials off drawings by hand — it takes forever. Bobyard uses AI to automate takeoffs and estimates, making bids 10x faster. We're Series A, backed by 8VC, Primary, and Pear, and we're growing uncomfortably fast.
About the role
This is our first dedicated social hire, and you'll own all of it. Bobyard has a great product and a story almost nobody in construction has heard yet. Your job is to change that — build our social presence from the ground up, be the face and voice of the brand on camera, and turn a category people think is boring into content they actually stop for. You'll set the playbook, not inherit one. You'll ideate; our video editor shoots and edits, so you can focus on ideas, hosting, and growth.
Own Bobyard's social channels end-to-end — LinkedIn, TikTok, Instagram, YouTube Shorts, and X
Come up with video concepts and appear on camera regularly — you're the talent
Write hooks, scripts, and captions that get contractors and builders to stop scrolling
Run the day-to-day: plan the calendar, schedule and publish, and keep a consistent cadence
Manage...
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