NewRetirement provides a retirement planning and management platform both direct to consumer and to the enterprise via white label or API. Backed by Purple Arch Ventures.
About the role
We are not looking for someone to “manage a brand.” We are looking for someone to build a movement. The Head of Brand is responsible for making Boldin synonymous with a powerful idea:
What they're looking for
- Own Boldin’s brand strategy, voice, and point of view
- Develop clear, compelling narratives that differentiate Boldin and resonate emotionally
- Ensure consistency and clarity across all channels and touchpoints
- Build a brand that stands for something — not just explains something
- Evangelize the idea that everyone should have a financial plan
- Develop campaigns, ideas, and formats that spark conversation and cultural relevance
More about this role
At Boldin, we believe that financial power belongs in the hands of individuals — not institutions. For too long, money has been controlled by systems that profit from complexity, fear, and dependence. We’re here to change that. We exist to democratize financial confidence, to give millions of people the clarity, tools, and courage to take control of their money and their time, and to live more meaningful lives.
You will be joining Boldin at an exciting time. We have raised $20+M from top investors, are seeing tremendous growth, and we’re very optimistic about the future.
This is not a traditional brand role.
We are not looking for someone to “manage a brand.” We are looking for someone to build a movement.
The Head of Brand is responsible for making Boldin synonymous with a powerful idea:
Everyone deserves a financial plan — and the confidence that comes with it.
You will define how Boldin shows up in the world — what we say, how we say it, and how it spreads. You will lead the systems that turn ideas into cultural momentum across video, social, PR, classes, and content.
Define and lead the Boldin brand
- Own Boldin’s brand strategy, voice, and point of view
- Develop clear,...
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