Boulder is a digital health platform expanding access to effective treatment for opiate use. We aim to move the behavioral health industry forward by offering dramatically better experiences for patients and their care teams. Backed by Tusk Venture Partners.
About the role
We're looking for a hands-on Senior Lifecycle Marketing Manager to build from the ground up and own the full lifecycle of patient communications — from the moment someone considers enrolling, through their ongoing care, through re-engagement if they disconnect from care. Lifecycle communications are one of the highest-leverage tools we have to sustain relationships with our patients, and today that program is in its early innings.
What they're looking for
- 4+ years in lifecycle marketing or product marketing, ideally with some of each
- Hands-on ownership of Braze or a comparable communications/CRM platform — this is a builder role, not just a strategy role
- Experience building a lifecycle marketing function from the ground up—you'll be the dedicated owner here, and you'll define your own roadmap
- A track record of setting and being accountable to activation or retention KPIs, and of explaining the "why" behind a result rather than only reporting it
- Healthcare, regulated industry, or other compliance-sensitive experience is a strong plus given the payer-reporting and clinical context
More about this role
We're looking for a hands-on Senior Lifecycle Marketing Manager to build from the ground up and own the full lifecycle of patient communications — from the moment someone considers enrolling, through their ongoing care, through re-engagement if they disconnect from care. Lifecycle communications are one of the highest-leverage tools we have to sustain relationships with our patients, and today that program is in its early innings. You'll be the dedicated owner: setting the strategy, building the campaigns that execute it, and defining the KPIs that tell us whether it's working.
This role sits at the intersection of lifecycle marketing and product marketing: you'll build and optimize the product-adjacent automations that drive activation and retention, and you'll own how we introduce and drive adoption of new features and content. You'll be deeply data-driven, detail-oriented, and comfortable owning KPIs, creatively navigating a regulated healthcare environment where clarity and compliance matter as much as clever copy.
Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high-quality patient care. Founded in 2017 by CEO...
Browse similar: Startup jobs · Remote jobs