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Senior Product Marketing Manager, Enterprise Segment

Boulevard · Remote - USA · Remote

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About Boulevard

Backed by Index.

About the role

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .

What they're looking for

  • 7+ years of product marketing experience, with significant time spent marketing and selling into enterprise buyers in vertical SaaS
  • A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging
  • Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling
  • Deep experience developing enterprise sales tools that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers
  • Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack
  • Demonstrated ability to influence product direction through structured market insight, not just advocacy
More about this role

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most .

Boulevard is entering its next chapter. We're expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa — businesses with higher expectations for scale,...

Read the full posting on Boulevard's site ↗

Product Marketing

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