Button is building the future of the commerce-powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. Backed by Norwest and Redpoint.
About the role
As a Product Marketing Manager, you will define how Button brings its products to market — shaping positioning, messaging, and go-to-market strategy across our suite of performance marketing solutions. You will sit at the intersection of Product, Partner Success, Sales, and Marketing, ensuring that Button’s products are clearly understood, effectively adopted, and positioned to win in a competitive and rapidly evolving ecosystem.
What they're looking for
- Develop clear, differentiated positioning and messaging for Button’s products across advertisers, publishers, and partners
- Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
- Continuously refine messaging based on market feedback, performance data, and competitive dynamics
- Own end-to-end go-to-market strategy for new product launches and feature releases
- Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
- Define target segments, use cases, and ideal customer profiles for new and existing products
More about this role
Role Overview
As a Product Marketing Manager, you will define how Button brings its products to market — shaping positioning, messaging, and go-to-market strategy across our suite of performance marketing solutions.
You will sit at the intersection of Product, Partner Success, Sales, and Marketing, ensuring that Button’s products are clearly understood, effectively adopted, and positioned to win in a competitive and rapidly evolving ecosystem.
This role is ideal for someone who thrives on translating complex product capabilities into compelling narratives that drive adoption and revenue.
- Develop clear, differentiated positioning and messaging for Button’s products across advertisers, publishers, and partners
- Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
- Continuously refine messaging based on market feedback, performance data, and competitive dynamics
- Own end-to-end go-to-market strategy for new product launches and feature releases
- Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
- Define target segments, use cases, and ideal...
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