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About the role
Here's the opportunity: inbound leads close at the highest rate by a wide margin—and we're generating very few of them. Right now, the majority of our pipeline comes from outbound channels. We need this person to change that ratio.
What they're looking for
- Have 5–8 years of B2B demand gen or campaigns experience, you’ve built demand gen or inbound from near-zero at a startup before and are ready to fully own it here
- Have worked directly alongside a sales team in a complex, enterprise B2B environment and big bonus if you have some experience with a PLG motion
- Use AI actively in your workflow to move faster: automating campaign ops, generating content variations, finding distribution leverage you wouldn't have had otherwise, building net-new apps or tools to move faster
- Are commercially minded: you think about pipeline, not just impressions or clicks
- Are proficient in HubSpot: you've built workflows, sequences, and reporting, and you don't need someone to hold your hand in it
- Have an experimental mindset and back it with data—you run tests, track results, and make decisions from what you learn
More about this role
Hi! 👋
We're Capsule—a Series A company building AI-powered video tools for enterprise teams. We're led by two serial founders who have built and scaled creative platforms for 100s of millions of people. Our investors include Innovation Endeavors, HubSpot Ventures, Bloomberg Beta, Swift Ventures, Human Ventures, and the same investors as iconic creative tools like Figma, Webflow, Frame.io , and Replit.
We're growing fast. We have real product-market fit and are closing enterprise customers like HubSpot, ServiceNow, Zendesk, VRBO, Instacart, Carta, and more. Now we need to build the marketing engine to match.
Here's the opportunity: inbound leads close at the highest rate by a wide margin—and we're generating very few of them. Right now, the majority of our pipeline comes from outbound channels. We need this person to change that ratio.
This is an exciting time to come into this role because we're not starting from zero: We have compelling customer stories , a strong events program , product launches shipping constantly, a sales team that's closing huge logos, and ops support. What we don't have is someone whose job is to turn all of that into demand—to make sure the right people...
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