Startups · AI

Lifecycle Marketing Lead

Captions · Union Square, New York City · On-site

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About Captions

Captions is an AI video generator and editor that makes it easy to go from idea to ready-to-share content. Get great videos every time, no matter your skillset. Backed by Sequoia and a16z.

About the role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

What they're looking for

  • Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
  • Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
  • Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
  • Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
  • Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
  • Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
More about this role

Mirage is an AI-native video platform that intelligently orchestrates production and editing through natural language. Our models leverage contextual awareness to execute the same creative decisions a professional editor would — dramatically improving productivity for experienced teams, while making video creation accessible to anyone.

We’re an interdisciplinary team addressing some of the most difficult technical and creative challenges in generative media. As an early member of our team, you’ll tackle foundational problems that remain largely unsolved across the industry, driving an outsized impact on the future of creative expression.

Product (Captions by Mirage)

Research (Our Models and Agents)

Updates (Mirage on X / twitter)

TechCrunch , Forbes AI 50 , Fast Company (press)

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that all of our roles will require you to...

Read the full posting on Captions's site ↗

Marketing

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