Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management. Backed by Lightspeed and a16z.
About the role
At Carta, we're transforming how private capital operates — connecting the software, services, and legal infrastructure that founders, fund managers, and legal teams depend on. We believe the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Manager for the Private Equity Business Unit, you'll work to: You'll be joining the Demand Generation team within the Revenue Marketing Org, reporting directly to the Senior Manager of Demand Generation.
What they're looking for
- Cross-functional by default. You work naturally across Sales, Business Development, Operations and all aspects of the marketing org to align on messaging, coordinate timelines, and drive shared outcomes
- ABM-native. you understand how to build target account lists, structure intent-based plays, and sequence multi-channel campaigns. Experience with 6Sense is a strong plus
- 6+ years of experience in demand gen recommended, preferably in B2B SaaS, fintech, or financial services. Experience with 6Sense, Marketo, and Salesforce is a strong plus
- Bonus if you have financial services or industry experience. You understand how private capital markets operate and you build campaigns that account for that reality
More about this role
Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
For more information about our offices and culture, check out our Carta careers page .
At Carta, we're transforming how private capital operates — connecting the software, services, and legal infrastructure that founders, fund managers, and legal teams depend on. We believe the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Manager for the Private Equity Business Unit, you'll work to:
- Research, develop, and execute end-to-end campaigns to drive net-new firms to our private equity and alternative assets products
- Collaborate with...
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