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Lead Customer Marketing Manager

Carta · San Francisco, CA, New York, NY; Seattle, WA · On-site

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About Carta

Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management. Backed by Lightspeed and a16z.

About the role

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer Marketing Manager, Companies, you’ll work to:

What they're looking for

  • 8+ years of customer or growth marketing experience, preferably in B2B SaaS, or in outbound marketing recommended
  • Experience partnering cross-functionally across Product, Product Marketing, Sales, CSM, Lifecycle, and Marketing Ops to drive measurable business results
  • Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events (virtual and in-person), paid social, and targeted outbound campaigns
  • Ability to build and scale automated programs using trigger and workflows
  • Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns
  • Thrives in a fast-paced, ambiguous environment with a strong bias toward action and continue improvement
More about this role

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page .

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Customer Marketing Manager, Companies, you’ll work to:

  • Define strategy for customer marketing across channels to accelerate expansion for our Cap Table business
  • Prioritize the customer experience within the campaign strategy in demonstrable ways
  • Use campaign data and...

Read the full posting on Carta's site ↗

Product Marketing

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