Deliver production-ready software at AI speed. CircleCI helps modern teams validate, test, and ship every change with intelligent automation. Backed by 500 Global, IVP and Sapphire.
About the role
We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value. Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.
What they're looking for
- 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
- Background in developer tools, cloud infrastructure, or a technical platform — you understand how developers evaluate and adopt products
- Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from self-serve adoption to paid commercial and enterprise
- Experience managing the handoff between self-serve and sales-assisted motions — you've designed the qualification logic, not just inherited it
- Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions
- Hands-on experience with tools like HubSpot, Clay, Gong, Claude, 6sense, Linear
More about this role
CircleCI — Remote (USA)
We're looking for a Director of Demand Generation to build and scale demand for a developer-first product. This role owns pipeline and revenue growth while respecting how developers actually discover, evaluate, and adopt tools — through education, community, and real technical value.
Hands-on leadership with direct impact on how developers find, trust, and ultimately bring CircleCI into their organizations.
- Own demand generation strategy across self-serve and sales-assisted funnels
- Lead and grow a high-performing demand gen team (internal and contractor)
- Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design
- Build multi-channel programs for technical audiences: paid search, paid social, developer communities, technical content, webinars, events, and partner-driven initiatives
- Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
- Own lifecycle programs that drive activation, retention, and expansion — connecting product usage signals to marketing plays across the full customer journey
- Own...
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