Location: US-based, preferably NYC or SF Bay Area (hybrid). Type: Full-time Reports to: CEO Compensation: $150,000-$190,000 base, depending on experience and location, plus equity. No commission or variable compensation. Backed by Powerhouse Ventures.
About the role
· Own originated demand. Develop your own view on where our demand should come from, identify the audiences we should be reaching, and build the ideas and campaigns that turn their attention into qualified leads. Challenge our assumptions when you think we’re wrong. · Build the content strategy and multi-week arcs behind it across company channels and founder thought leadership.
More about this role
We're looking for our first GTM hire to own how Class 3 creates demand.
We've built strong early traction across real estate, critical digital infrastructure, financial services, and risk consulting. Now we need to systematically reach more of the right people and give them a reason to engage with us.
That's your job.
You'll use marketing to generate qualified leads for Class 3. You'll decide which audiences and opportunities are worth pursuing, develop the ideas and campaigns that will get their attention, and turn that attention into conversations with prospective customers.
Content will be a big part of that. So will targeted outbound, events, founder thought leadership, product marketing, and probably things we aren't doing yet. We care less about the channel than whether it reaches the right people and creates genuine interest in what we've built.
This is a creative role before it's a systems role. We're not looking for someone to industrialize cold email, optimize MQL funnels, or simply execute a marketing calendar. We're looking for someone with strong instincts about what will make a skeptical, technical buyer pay attention, and the ability to turn that attention into...
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