Clear - India’s largest tax and financial services software platform. Discover our software products and solutions for ITR filing, e-Invoicing, GST and e-Way Bill compliance, invoicing and billing, Max ITC, Taxcloud, invest, TDS & expert services. Backed by Y Combinator.
About the role
CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.
What they're looking for
- Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products
- Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels
- Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
- Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance
- Design and execute experiments to increase conversion, ARPU, and overall member lifetime value, using learnings to refine messaging, audiences, and offers
- Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
More about this role
CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.
CLEAR is seeking a data-driven Product Marketing Manager (B2C) to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies.
Sitting at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, you will shape positioning, messaging, packaging, and promotional strategy for new offerings—ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. You will partner with Creative, Growth, and CRM to translate those strategies into cohesive, multi-channel campaigns. This is a high-ownership role for...
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