About the role
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company focused on referral and user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth. Plan and run integrated campaigns for product launches, category events, and company announcements. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of growth, content, or demand generation
- A track record of demand generation or content programs that produced measurable pipeline
- Hands-on experience building technical growth, marketing automation, analytics, data, or AI-enabled workflows
- Proficiency with Claude or similar AI tools, including familiarity with skills, plugins, and workflow automation
- Strong technical fluency with marketing automation, CRM, analytics, and CMS tools such as Framer or Webflow
- Experience in B2C growth, with PLG, referral, or word-of-mouth experience also valuable
More about this role
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company focused on referral and user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
Plan and run integrated campaigns for product launches, category events, and company announcements.
Build and optimize demand generation across paid, owned, and earned channels, measuring pipeline from first touch through closed-won.
Run a flagship industry awards program and activate community opportunities for distribution and brand building.
Grow a micro-influencer program with industry practitioners, investors, and software operators.
Build automated workflows, integrations, and AI-enabled systems connecting CRM, product data, and marketing channels.
Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
Set up tracking and reporting, and develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
Work closely with leadership and teams across content, partnerships, design,...
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