Backed by Index and Felicis.
About the role
As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting. Dashboards matter and you will keep them healthy, but the true value you’re going to bring is analysis and the judgment behind it.
What they're looking for
- Experience: 5+ years of experience in B2B marketing analytics
- BI Tools: Experience with Looker
- Modern Tooling: Active usage and understanding of Salesforce, Marketo, Outreach, Chillipiper, Google Analytics, and Ad Platforms
- Funnel Mastery: Deep understanding of B2B marketing funnels, attribution concepts, and performance metrics (CAC, LTV, conversion rates, pipeline velocity)
- Communication: Exceptional ability to verbally and visually communicate complex analytical findings clearly to non-technical stakeholders and executive leadership
More about this role
Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines comprehensive insurance coverage and innovative cybersecurity tools to help businesses manage and mitigate potential cyberattacks.
Opportunities to make an impact with bold thinking are real—and happening daily at Coalition.
As Marketing Data Analyst, you will own the analytical point of view on marketing performance across Coalition's insurance and security businesses. You will connect data from across the marketing and sales stack, explain what is driving results, and bring marketing leadership recommendations that change what we do next. This role is weighted toward insight over reporting. Dashboards matter and you will keep them healthy, but the true value you’re going to bring is analysis and the judgment behind it. You will partner closely with marketing operations, sales operations, data engineering, data science, and marketing leadership.
Funnel & Campaign Analysis: Run end-to-end analysis across both the insurance and security businesses, from awareness and demand capture through intent, pipeline, and closed revenue. The two...
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