Backed by Index, Sequoia and GV.
About the role
We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it. It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.
What they're looking for
- A clear, opinionated point of view. You bring a strong PMM perspective and defend it with evidence. You'd rather challenge a weak positioning than execute it quietly, and you know how to disagree constructively
- Sharp technical storytelling. You turn capability into meaning — “online schema changes” becomes “ship changes with zero downtime” — and you make the developer's life the center of the story
- Bias for decision-ready output. You produce concise, high-quality work under real deadlines, flag decisions inline, and don't pad. You work fast when the direction is clear
- Cross-functional gravity. You earn trust with PMs, engineers, sales, and DevRel, and you make the story better by pulling their reality into it
More about this role
For more than a decade, Cockroach Labs has built database technology trusted to power some of the world's most mission-critical applications. Now, as AI transforms how software is created and operated, the infrastructure behind it has to keep pace. Cockroach Continuum is built to meet this moment, bringing individual databases together into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed.
At Cockroach Labs, you'll solve problems that didn't exist five years ago alongside people who believe the simplest solutions often require the most sophisticated thinking. Your work will run in production at some of the most innovative companies in the world. The people who thrive here are the ones who want to own that opportunity.
We're looking for a Staff Product Marketing Manager to own the Onboard & Build stage of the customer lifecycle — the moment a developer (or their agent) first meets CockroachDB and decides whether to build on it. It's the front door of our entire go-to-market motion: if we don't win here, nothing downstream matters.
You'll own four connected user journeys end-to-end — Activation to...
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