Run AI-powered design reviews, capture expert feedback, and turn engineering knowledge into faster decisions. Backed by Insight and Y Combinator.
About the role
We’re hiring a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next stage of growth. You’ll step in as the leader of an existing 4-person team with a mandate to take what’s working today and evolve it into a mature, scalable demand engine.
What they're looking for
- You have a track record of improving pipeline, revenue, and CAC and you hold yourself to those results
- You architect integrated programs where channels reinforce each other, and you know when to shift budget or double down
- You’ve built, mentored, and scaled in-house demand gen teams before
- You’re an analytical storyteller: equally comfortable running the numbers, forming a hypothesis, and presenting a clear, compelling story to execs
- You’re willing to be hands-on in the right moments, especially when shaping a new motion like ABM
- You thrive in a growth-stage SaaS environment where complexity increases fast, channels mature quickly, and new bets need to turn into repeatable engines
More about this role
At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
CoLab is the AI platform for engineering design. Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound. The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design. Companies like Ford, Komatsu, and Bombardier use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John’s, Newfoundland, CoLab has grown rapidly to over 250 employees. In 2025, CoLab raised a $72M Series C and was recognized by Deloitte Fast 500TM as the #57 fastest growing company in North America.
We’re hiring a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next stage of growth. You’ll step in as the leader of an existing 4-person team with a mandate to take what’s working today and evolve it into a mature, scalable demand engine.
Your job is to own the portfolio of channels, allocate resources, and make clear bets that maximize...
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