Startups · AI

Lifecycle Marketing Manager

Color · South San Francisco, California · Remote

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About Color

Color offers integrated virtual cancer care with early detection, personalized guidance, and ongoing support that improves outcomes and reduces costs. Backed by General Catalyst, a16z speedrun and CRV.

About the role

Color's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of the end-to-end experience for these members, including cancer survivors and the family members and caregivers supporting them.

What they're looking for

  • 5+ years in lifecycle or member experience marketing, with direct ownership of enrollment or engagement performance
  • Strong analytical fluency and comfort working independently in the data
  • Experience designing lifecycle experiences beyond digital channels, including direct mail, printed materials, and touchpoints delivered by people rather than systems
  • Deep hands-on expertise in Braze, with the ability to build complex multi-channel journeys independently
  • Comfort designing and interpreting experiments in small populations, where traditional testing approaches do not always apply
  • Exceptional writing skills and the judgment to communicate with people navigating a cancer diagnosis clearly and warmly
More about this role

Color is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.

Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!

Color's ASCO Certified oncology care programs are designed for one of the most complex and human moments in healthcare: helping people through an active cancer diagnosis, through treatment, and through the years that follow. The Engagement Marketing team...

Read the full posting on Color's site ↗

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