Momentive Software offers cutting-edge software for nonprofits. Partner with us to achieve your goals and make a meaningful impact in your community. Backed by Insight.
About the role
The Senior Product Marketer (Competitive/Market Intelligence) is the strategic backbone of Product Marketing. This role owns market intelligence, client insights, and competitive context that shape product strategy, positioning, and go-to-market decisions. You are obsessed with understanding buyers, markets, and competitors and you know how to turn insight into action.
What they're looking for
- Lead market and competitive intelligence across the product portfolio
- Own, run, and evolve the win–loss program, including interview design, execution, and synthesis
- Develop and maintain buyer personas, ICPs, and customer journey maps
- Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
- Support client research initiatives, including interviews, surveys, and feedback analysis
- Be the internal advocate for the customer, ensuring insights are reflected in strategy and messaging
More about this role
Job Description
The Senior Product Marketer (Competitive/Market Intelligence) is the strategic backbone of Product Marketing. This role owns market intelligence, client insights, and competitive context that shape product strategy, positioning, and go-to-market decisions. You are obsessed with understanding buyers, markets, and competitors and you know how to turn insight into action.
This is not a passive research role. You influence roadmaps, challenge assumptions, and ensure the business is building the right things for the right audiences.
This is a client-facing role that includes direct engagement with customers through advisory boards, executive conversations, interviews, and attendance at industry or company events as needed.
A day in the life
- Lead market and competitive intelligence across the product portfolio
- Own, run, and evolve the win–loss program, including interview design, execution, and synthesis
- Develop and maintain buyer personas, ICPs, and customer journey maps
- Partner deeply with Product to influence roadmap priorities, packaging, and differentiation
- Support client research initiatives, including interviews, surveys, and feedback analysis
- Be the...
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