Momentive Software offers cutting-edge software for nonprofits. Partner with us to achieve your goals and make a meaningful impact in your community. Backed by Insight.
About the role
At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here.
What they're looking for
- 10+ years in digital marketing, web strategy, or a related field, including 5+ years managing directors or senior managers
- Experience owning both paid and organic/web-side digital work, or a strong enough grasp of both to manage leaders in each credibly
- A record in technical SEO, site performance, and conversion rate optimization at the strategy level
- Working familiarity with generative engine optimization (GEO) or answer engine optimization (AEO) practices
- Comfort managing a combined budget across multiple channels and vendors
- Experience partnering with brand, creative, and communications leaders, not just performance-marketing peers
More about this role
The VP, Digital Experience owns Momentive's digital acquisition and web presence as one function: paid digital marketing, website strategy and development, technical SEO and AI-search visibility, and conversion rate optimization.
- Own the strategy, roadmap, and budget across paid digital marketing, website experience, technical SEO/AI-search visibility, and CRO as one unified plan.
- Set the technical foundation and priorities for the website: performance, structured data, accessibility, and platform architecture.
- Lead the shift from search-only optimization to combined search and AI-answer-engine visibility, coordinating with the Marcomms and Integrated Marketing teams on citation-building and digital PR.
- Own conversion rate optimization: the testing roadmap, experimentation cadence, and reporting on improving pipeline.
- Partner with the Director of Integrated Marketing, Director of Marcomms, and Creative Director to keep the digital roadmap aligned with brand and campaign calendars.
- Manage vendor and agency relationships across paid media, GEO, SEO, web development, and analytics tooling.
- Report on digital performance to the SVP and executive leadership team,...
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