Startups · AI

Head of Product Marketing

Conveo · New York · Remote

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About Conveo

Capture and analyze human conversations at scale. Get the nuance and context surveys miss, delivered at the speed your team needs. Backed by Y Combinator.

About the role

Positioning sits upstream of everything a company says. The words chosen for a segment decide which ads work, which pages convert, which deals open, and which category the market files us under. At most companies that thinking is scattered across founders, sales decks, and agencies. Here it has one owner. You.

What they're looking for

  • 5+ years in product marketing at a B2B software company, with at least one positioning exercise you ran end to end and can defend cut by cut
  • Buyer empathy with receipts. You can quote your last buyers verbatim and show what changed in your copy because of what they said
  • Exceptional writing and storytelling. Short, dense, specific. Headlines that carry the story on their own
  • Both halves present: fluent in the frameworks and the process, and clear taste for copy and narrative. We will test each separately
  • Takes work all the way to a live landing page personally, and is comfortable being measured on how it converts
  • AI native in your actual production workflow, in practice rather than in theory
More about this role

Conveo is building AI powered consumer understanding infrastructure platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing, product, and research teams.

Why this role shapes the whole company

Positioning sits upstream of everything a company says. The words chosen for a segment decide which ads work, which pages convert, which deals open, and which category the market files us under. At most companies that thinking is scattered across founders, sales decks, and agencies. Here it has one owner. You.

Conveo is going from tool to infrastructure, and founding a category to do it. Categories are won inside the buyer's head, which makes the person who truly understands those buyers, and can tell their story back to them better than they can tell it themselves, one of the highest-leverage people in the company. What you write becomes what sales says, what the website claims, what the ads promise, and eventually what the market believes.

This is a whole-company seat. You are the resident empath for everyone who buys Conveo, from the insights leader who...

Read the full posting on Conveo's site ↗

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