The agentic marketing automation platform. Replace Marketo, Pardot, or HubSpot with AI agents and a complete platform for your data, campaigns, and reporting. Backed by Antler.
About the role
Hey 👋 Kyle here. I am lucky to run our amazing marketing team here at Conversion. Right now, our paid program is owned by our GTME, who also owns ABM, sales enablement, and all of our MOps and Salesforce infrastructure. He’s incredible but he has so so much on his plate and I know there’s a lot of juice to squeeze here!
What they're looking for
- Have run LinkedIn Ads and Meta at meaningful spend in B2B, hands on keyboard
- Have a clear position/opinion on how B2B teams should be running their demand gen
- Have built an incrementality test with an actual control group and can walk me through what it told you
- Can wire your own tracking instead of filing a ticket and waiting and are comfortable within a CRM and MAP platform (we use Salesforce and Conversion)
- Are comfortable being measured against the ceiling of a channel rather than quarter over quarter
- Work well sitting next to sales and understanding how to allocate budget across net-new, ABM, mid-funnel, etc
More about this role
Conversion is the agentic marketing automation platform for modern enterprises such as Plaid, ClickHouse, Webflow, and Productboard. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.
We've raised $30M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, marketers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.
Hey 👋 Kyle here. I am lucky to run our amazing marketing team here at Conversion. Right now, our paid program is owned by our GTME, who also owns ABM, sales enablement, and all of our MOps and Salesforce infrastructure. He’s incredible but he has so so much on his plate and I know there’s a lot of juice to squeeze here!
So I'm hiring someone to own demand gen outright. This role primarily runs demand gen through LinkedIn, Google, and Meta (but open to exploration!), the tracking/performance underneath them, and the measurement and budget across all of our paid work.
A little context about our business: our...
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