About Crossing Minds
Backed by Index.
About the role
We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.
What they're looking for
- Handle Crossing Minds’ marketing vision and roadmap
- Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team
- Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field
- Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively
- Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds
More about this role
We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.
- Handle Crossing Minds’ marketing vision and roadmap
- Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team.
- Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field.
- Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively.
- Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds.
- Create a repeatable and scalable process to feed the sales funnel,...
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