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About the role
Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership.
What they're looking for
- 2+ years of experience running account-based marketing programs
- A seasoned marketing professional capable of building a channel strategy from the ground up, with a strong understanding of sales process and goals and a track record of close sales-marketing collaboration
- Strong working knowledge of paid media, with the ability to direct strategy and evaluate performance across channels
- Proven experience planning and executing marketing events, including dedicated program series, executive forums, and sponsored or third-party events
- Excellent written and verbal communication skills, with a proven ability to influence stakeholders and drive alignment across sales and marketing functions
- Experience with CRM platforms (Salesforce, HubSpot, etc.), advertising platforms, ABM platforms (Demandbase, 6Sense, Terminus, etc.), and marketing attribution tooling
More about this role
Datadog is looking for an experienced Senior Account Based Marketing Manager to drive new customer acquisition and pipeline generation across the Americas (North America and LATAM), with a focus on our Commercial (SMB) segment. In this role, you will design and execute an integrated, multi-channel marketing account based-marketing strategy, spanning paid search, paid social, dedicated field programs, sponsored events, and third-party digital channels, in close partnership with sales leadership. This is a full-funnel, cross-channel mandate, with the latitude to prioritize the channels and programs that deliver the greatest impact.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
- Develop and execute a comprehensive, multi-channel marketing strategy to drive pipeline growth across the Americas, leveraging sponsored events, paid search, paid social, field-led programs, third-party digital placements, and more.
- Support the design and execution of 1:many, 1:few, and 1:1 ABX marketing...
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