At Defense Unicorns, we make software a strategic deterrent with solutions that promote data independence, portability, and efficiency. Backed by Sapphire.
About the role
The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve. Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
What they're looking for
- 4+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Experience executing go-to-market programs for technical products, platforms, or capabilities
- Experience supporting or owning product or feature launches
- Experience developing product positioning, messaging, technical content, or sales enablement materials
- Strong understanding of modern software development and DevSecOps concepts
- Ability to quickly learn complex technical products and communicate their value to technical and non-technical audiences
More about this role
The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish the go-to-market foundation for products entering new or undefined markets
- Establish deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear and differentiated customer value
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning, messaging,...
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