DIRECTV is an American digital entertainment services provider delivering sports, news, movies, family, and local programming channels. Backed by Space Capital.
About the role
At DIRECTV , we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.
What they're looking for
- Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc
- Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources
- Identify trends and potential decision factors
- Competitive research- TV, streaming, music, retail media networks
- CRM hygiene and data enrichment (Salesforce)
- Collaborate with acquisition and event teams on event planning, including pre- and post-event communications to target customers
More about this role
At DIRECTV , we’re redefining the future of entertainment. From satellite to streaming, we deliver innovative video experiences that connect people to the content they love—anytime, anywhere. Join a team that’s shaping the next generation of media and entertainment.
Dive into Business Marketing as a Summer Intern!
The work our team does impacts DIRECTV FOR BUSINESS® organization directly by engaging with our largest enterprise customers across all verticals to drive new business from existing brands and develop new customer engagements. You’ll get the chance to work on projects that help drive the future of DIRECTV FOR BUSINESS, putting your education and skills to the test and see real world effects.
Depending on your interests and background, you’ll be placed in one of the following focus areas:
1. Market Research and Communication
- Research key vertical segments and update segmentation summaries- Restaurant, Grocery, Retail, CStore, Financial, Transportation/Logistics, etc.
- Research prioritized targets utilizing existing tools- DTV360 (Salesforce), Technomic Ignite, other web resources
- Identify trends and potential decision factors
- Competitive research- TV, streaming,...
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