DIRECTV is an American digital entertainment services provider delivering sports, news, movies, family, and local programming channels. Backed by Space Capital.
About the role
The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU.
What they're looking for
- 3 – 5 years of experience in product marketing, brand marketing, or related field
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Demonstrated experience leading integrated, multi-channel marketing campaigns
- Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo)
- Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau)
- Proven ability to manage complex, cross-functional projects with minimal oversight
More about this role
The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. This role owns the end-to-end product marketing lifecycle for their assigned domain, translating market and customer insights into actionable campaigns while managing critical cross-functional relationships to ensure aligned, on-time, and successful delivery of business outcomes. As a subject matter expert, the Lead Product Commercial Marketing Manager establishes best practices, mentors less experienced team members, and operates with a high degree of autonomy on complex, broad-scope initiatives.
- Lead the development and execution of integrated product marketing campaigns across multiple channels (digital, retail, paid/owned/earned media, lifecycle/CRM, etc.).
- Establish product positioning and messaging strategies that drive customer acquisition, retention, and lifetime value.
- Design and implement customer segmentation and targeting strategies to optimize campaign relevance and performance.
- Develop testing roadmaps (A/B,...
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