DIRECTV is an American digital entertainment services provider delivering sports, news, movies, family, and local programming channels. Backed by Space Capital.
About the role
As the Sr. Lead of Partnerships at DIRECTV, you will lead a dynamic team dedicated to activating the DIRECTV brand through innovative strategies across a variety of live events and marketing initiatives. You will set the strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results. This role requires but is not limited to approximately 25% - 50% domestic travel.
What they're looking for
- 5 – 7 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations
- Exceptional leadership and team development skills
- Strong analytical skills with experience in performance measurement and ROI analysis
- Excellent communication and stakeholder management abilities
- Ability to work collaboratively across diverse teams and functions
- Strategic thinker with a results-oriented mindset
More about this role
As the Sr. Lead of Partnerships at DIRECTV, you will lead a dynamic team dedicated to activating the DIRECTV brand through innovative strategies across a variety of live events and marketing initiatives. You will set the strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.
- Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments.
- Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
- End-to-End Activation Programs: Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives.
- Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C and B2B strategies, balancing long-term business success with immediate goals.
- Programmer Content and Third-Party Partner Relationship Activation: Manage...
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