Dovetail is the leading customer intelligence platform. Assemble. Analyze. Act. Turn feedback into real-time insights that drive innovation and growth. Backed by Accel.
About the role
As our Demand Generation Lead you will partner with the marketing, product, sales, and customer success teams to turn Dovetail’s strongest product stories, customer proof, and account signals into qualified enterprise pipeline
What they're looking for
- Taste. A high creative and commercial bar. You can tell what will earn a senior buyer’s attention, explain why, and improve the work until it does
- AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved over time. You see AI as a system to operate, not a button to press
- A systems and tooling builder. Comfortable owning the demand generation stack end to end and partnering with Engineering and Revenue Operations to ship internal tools, integrations, and automation
- Enterprise pipeline ownership. Experience in B2B SaaS demand generation, account-based marketing, or growth, with a record of creating new-business and expansion pipeline through complex sales cycles
- Strong account-based marketing fundamentals. You know account selection, buying-group research, intent signals, personalization, and how to orchestrate Marketing and Sales around named opportunities
- Hands-on in the weeds. You audit the funnel, build the audience, write the brief, launch the program, and read the results. You do the work, not just direct it
More about this role
Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups.
The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.
As our Demand Generation Lead you will partner with the marketing, product, sales, and customer success teams to turn Dovetail’s strongest product stories, customer proof, and account signals into qualified enterprise pipeline
You’ll own targeted demand programs for new and existing enterprise customers, from audience and offer through to campaign, sales follow-up, and reporting. You’ll work closely with Product Marketing, Growth, Web, Content, Creative, Sales, Customer Success, and Revenue Operations to build programs that create opportunities...
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