Backed by Forerunner Ventures.
About the role
We're hiring a Senior Product Manager, Ecommerce to own and grow Dutch's ecommerce business — spanning both prescription and non-prescription products. This is a hands-on, high-ownership role: you'll set the strategy, but you'll also be in the weeds — homepage, collection pages, PDPs, the items file, funnel instrumentation — because at this stage, the person who owns the strategy has to be able to execute it too.
What they're looking for
- Own the storefront end to end — homepage, collection/category pages, and PDPs — with direct, hands-on involvement in the build, not just the brief
- Lead the full reimagination of Dutch's product storefront from concept through execution, partnering closely with our Creative Director, UX Lead, and Engineering team to build an experience that is both vet-credible and commercially effective
- Own the merchandising strategy: curate and manage product collections, design promotional calendars, and think holistically about how categories, bundles, and campaigns work together to drive conversion and repeat purchase
- Define and implement the right selling mechanisms across Rx and OTC — subscriptions, auto-refills, bundles, vet-recommended collections, and promotional offers — ensuring a cohesive experience that feels tailored, not transactional
- 7+ years of product management experience in ecommerce, marketplace, or consumer product businesses, at a startup , with a track record of driving meaningful revenue growth
- Direct, hands-on experience owning a storefront across its full surface area — homepage, collection pages, PDPs, and the items file — not just directing others who owned it
More about this role
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in...
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