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Director of Digital Acquisition Strategy

Ethos · Remote US · Remote

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About Ethos

Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.

About the role

You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

What they're looking for

  • Critical Thinking: Exceptional structured problem-solving. You can take a vague, messy business question, break it down, decide what evidence would actually settle it, and land on a recommendation you can defend
  • Relevant Experience: Minimum of 8 years in direct response or performance marketing, including experience leading and developing other marketers
  • Strategic & Rigorous: You are equally excited by high-level strategy development and the "in-the-weeds" analysis required to know whether that strategy is working
  • Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
  • Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
  • Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings
More about this role

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.

About The Role

As the Director of Digital Acquisition Strategy at Ethos, you will own strategy, performance, and budget across Paid Search, SEO/GEO, and Affiliates, leading the channel managers who run them day to day. This role is built for a sharp strategic thinker rather than a channel operator. Your channel managers know their platforms, and your job is to solve the harder problems they can't solve alone and to extend that thinking beyond channels you own. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our...

Read the full posting on Ethos's site ↗

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