Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
About the role
We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line. The through-line is conversion, retention, and maximizing long-term customer value (LTV).
What they're looking for
- 6+ Years of Experience. Senior-level track record in Lifecycle, Growth Marketing, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company. Higher-consideration / higher-AOV product experience strongly preferred
- Multi-Channel Mindset. You think natively across email, SMS, voice / conversational AI, in-product, on-page, and human-delivered follow-up. You do not believe email is the center of the universe
- Analytical Mindset. Fluent in cohort retention, statistical significance, and LTV. Ability to self service data pulls/queries to find where trust and momentum break down in the funnel
- Technical CRM Proficiency. Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar)
More about this role
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line. The through-line is conversion, retention, and maximizing long-term customer value (LTV).
These three journeys work differently, and that's the interesting part of the job. Prospect-to-customer conversion is a blend of self-serve digital and human follow-up — live agents and voice AI — so your job is to...
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