Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
About the role
Life insurance has spent over a century talking at people through fear. Ethos was built to talk with them, and the way we do that is through work that's genuinely good: a 15 second TV spot that lands like a gut punch, a radio read that sounds like a friend talking, a UGC clip that doesn't feel like an ad. We're looking for a writer who can bring real creative craft to formats that live and die by whether they convert.
What they're looking for
- 8+ years of experience writing for TV, radio, podcast, and paid social or UGC channels, with a portfolio spanning broadcast direct response and digital creator content
- Deep understanding of direct response creative for TV and radio, you know how to build a hook and a call to action into a 15 or 30 second format and can write both
- Experience writing UGC and paid social scripts for Meta, TikTok, and YouTube
- Experience writing for influencer partnerships, including giving creators direction that reads as their own voice rather than a brand script
- Experience at TV and UGC shoots, you're comfortable on set and know how to adapt a script in the moment when it needs to change
- Strong instinct for what makes performance creative convert, paired with genuine creative taste. You know the difference between a hook that stops someone and one that sells
More about this role
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
Life insurance has spent over a century talking at people through fear. Ethos was built to talk with them, and the way we do that is through work that's genuinely good: a 15 second TV spot that lands like a gut punch, a radio read that sounds like a friend talking, a UGC clip that doesn't feel like an ad. We're looking for a writer who can bring real creative craft to formats that live and die by whether they convert.
This role is focused on TV, radio, and podcast, including direct response scripts built for 15 and 30 second formats, along with UGC scripts we capture during...
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