Transform your approach to litigation and investigations. Everlaw powers your legal teams and the AI tools they use. Backed by a16z and Menlo.
About the role
We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.
What they're looking for
- You have at least 4 years of experience in B2B product marketing, solutions marketing, product management, or related marketing roles, or at least 3 years in management consulting
- You have demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value, including experience marketing complex products to enterprise buyers
- You bring a customer-centric mindset with a track record of articulating technical platform capabilities to solve real customer problems
- You are an exceptional storyteller with strong written and verbal communication skills across both internal cross-functional teams and external audiences
- You possess strong analytical capabilities to interpret quantitative and qualitative market research into actionable insights
- You excel at building strong cross-functional partnerships and influencing teams without direct authority to drive programs to completion
More about this role
We are looking for a Product Marketing Manager to define and execute the go-to-market strategy for our core legal audiences and drive sales growth in this segment. You’ll bring strategic thinking, legal software expertise, and cross-functional collaboration skills to turn platform capabilities into persuasive positioning, drive campaigns, and influence product prioritization for our customers.
This is a full-time, exempt position based in our Oakland, CA office with a hybrid work schedule: in office M/W/Th with the option to work from home on Tu/Fr.
- Own go-to-market strategy for selling Everlaw to legal teams, including messaging, positioning, battlecards, and sales materials (e.g. pitch decks, cheat sheets) that support the enterprise sales motion.
- Execute product launches for the legal audience, developing launch campaigns and positioning, and managing sales enablement and go-live coordination.
- Partner with Demand Gen and Content to develop omni-channel campaigns and customer-facing collateral (webinars, blogs, whitepapers) that build thought leadership, generate pipeline and grow revenue.
- Research legal team needs and competitor approaches to identify where we're...
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