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Director, Growth Marketing

Fabric · San Francisco, CA · On-site

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About Fabric

Who we are: Come build the future of commerce with us at fabric. We're building the agentic commerce infrastructure that helps merchants grow, sell, and operate in today's AI-powered shopping experience. Backed by General Catalyst.

About the role

We're hiring a growth marketer to take ownership of how fabric enters the market, connects with buyers, and engages customers. This is a builder's role: you'll report to the CEO and partner with the executive team to shape that strategy and execute it across every touchpoint.

What they're looking for

  • 10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions. You have a clear understanding of the full enterprise buying journey
  • You bring storytelling, craftsmanship and great taste to your craft - you have good judgement and are well versed in industry trends, resulting in strong brand representation across all channels
  • Demonstrated experience building growth systems from scratch in lean, resource-constrained environments, you have the ability to prioritize ruthlessly when everything feels urgent
  • GEO and AI search fluency - you understand how discovery is shifting to AI-powered surfaces and have opinions as to how to increase visibility
  • Personalization and infrastructure mindset - you’ve built buyer journey infrastructure that connects marketing, sales and customer data to drive conversion
  • Hands-on experience with modern martech, AI tooling, and the composable stack - you can construct a dashboard, define metrics and move from insight to action
More about this role

We're hiring a growth marketer to take ownership of how fabric enters the market, connects with buyers, and engages customers. This is a builder's role: you'll report to the CEO and partner with the executive team to shape that strategy and execute it across every touchpoint.

Today that means you're hands-on with everything: telling the right story on the website, running experiments across channels, building the martech stack, and standing up the systems that turn interest into pipeline. You'll lean heavily on AI tooling to move at a pace that punches above your headcount.

You'll have direct partnership with the CEO, real visibility into the business, and the room to build something that matters.

  • Own the full growth loop, driving strategy and execution across acquisition, activation, retention, and expansion - with accountability for pipeline measured in revenue impact.
  • Rapid validation of new product concepts - move from concept formation to live page, buyer signal and test mode.
  • Own fabric’s website end-to-end: shipping, testing, and optimizing without dependencies (Wordpress and Claude design a plus).
  • Run high-velocity experiments across every channel - approach...

Read the full posting on Fabric's site ↗

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