Who we are: Come build the future of commerce with us at fabric. We're building the agentic commerce infrastructure that helps merchants grow, sell, and operate in today's AI-powered shopping experience. Backed by General Catalyst.
About the role
You'll own the research that helps define our AI Shopping roadmap. That means helping shape how we measure a brand's AI Shopping capability and how we optimize for the best outcomes. Your work becomes the research behind fabric's roadmap and the credibility behind our thought leadership.
What they're looking for
- Original research experience. You've run benchmarks, market studies, or performance studies — designing the question and the method, not just running standard reports
- An SEO / search discovery background. You understand discovery from the inside and have grown into rigorous, data-driven measurement of it
- Experimentation chops. You've designed and run A/B tests or similar to validate an idea and separate signal from noise
- Storytelling with data. You can turn raw numbers into a clear narrative and a defensible point of view, and explain complex findings to non-technical audiences
- Comfort with ambiguity. You can help build a measurement function from scratch, not just execute one someone else designed
- Deep curiosity about commerce. Genuine interest in e-commerce, marketing, and analytics — you want to understand why shoppers and algorithms behave the way they do
More about this role
Shopping is moving from search boxes to answer engines. Shoppers now ask ChatGPT, Perplexity, Gemini, and AI Overviews what to buy — and brands win or lose on whether AI represents their products accurately. This is a wide-open field with no established playbook, and fabric is defining it.
You'll own the research that helps define our AI Shopping roadmap. That means helping shape how we measure a brand's AI Shopping capability and how we optimize for the best outcomes. Your work becomes the research behind fabric's roadmap and the credibility behind our thought leadership.
This is a hybrid role by design — part researcher, part PM, part evangelist, part customer-facing. You'll design the studies, build the models, publish the findings, and sit with customers to show them what the data means for their business.
- A demonstrated point of view on AI search (AEO/GEO). Whether you've worked hands-on with answer engine / generative engine optimization or studied AI search and digital markets rigorously, you can show what you've learned about how AI search actually behaves — from evidence, not just opinion.
- A rigorous quantitative foundation. Strong data science, statistical, and...
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