Startups · AI

Marketing Operations Lead

Factory · San Francisco, CA · On-site

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About Factory

Build faster with AI coding agents. Factory Droids automate coding, testing, and deployment for startups and enterprises. Backed by Khosla, NEA and Sequoia.

About the role

As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up. You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale. You will be the primary operations partner to field marketing, growth marketing, product marketing, and product-led growth. You will also own the evolution of marketing-related workflows in Factory’s own product.

What they're looking for

  • 5+ years of experience in Marketing Operations or a related function
  • Strong hands-on administration experience with Marketo or HubSpot
  • Strong understanding of demand generation, lifecycle marketing, campaign operations, and marketing funnel measurement
  • Experience administering and operationalizing Salesforce CRM
  • Experience building marketing operations in an enterprise SaaS environment
  • A technical mindset and the ability to learn and use new technologies quickly
More about this role

As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground up.

You will own the systems, workflows, data, and operating infrastructure that enable marketing to scale. You will be the primary operations partner to field marketing, growth marketing, product marketing, and product-led growth. You will also own the evolution of marketing-related workflows in Factory’s own product.

This is a hands-on individual contributor role for a technical builder with the potential to evolve into a people manager role as our GTM scales. This role reports to the Head of GTM Strategy & Operations. This is an in-office role based in our San Francisco headquarters.

Build and administer the marketing automation platform and other marketing technology stack.

Build scalable processes for campaign ops, lead management, lifecycle programs, attribution, etc.

Create clear documentation, governance, and measurement standards for the marketing ecosystem.

Own all the definitions and technical implementation of marketing-related data structures and metrics.

Build the operational foundation...

Read the full posting on Factory's site ↗

Operations

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