FanDuel, launched in July 2009, is the undisputed leader in the one-week fantasy sports industry. Offering fantasy sports for NFL, MLB, NBA, and NHL, FanDuel targets the 30+ million adult fantasy sports players in North America. Backed by Tusk Venture Partners.
About the role
FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science.
What they're looking for
- Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product
- Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation
- Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution
- Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns
- Support the team throughout the creative request process, from initial request to receiving & trafficking assets
- Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition
More about this role
THE POSITION
Our roster has an opening with your name on it
FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within our Digital Media team. You will play a key role in executing our Paid Search strategy to acquire new customers efficiently and effectively in a competitive market. This role will collaborate with multiple marketing teams within FanDuel including, but not limited to, Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product
- Identify and capitalize on emerging...
Browse similar: Startup jobs