Startups · AI

Principal Product Manager, Brewing

Fellow · San Francisco, CA · On-site

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About Fellow

Fellow records, transcribes, and summarizes meetings for any team, with automatic action items and AI summaries. Enterprise security and compliance controls, and no AI training on your data. Backed by Felicis.

About the role

Own the end-to-end product vision and long-term roadmap for Fellow’s brewing platform (machines, accessories, and ecosystem features). Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities.

What they're looking for

  • 8–10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products
  • Proven track record of shipping successful consumer hardware products, experience in coffee, kitchen appliances, or prosumer devices is a strong plus
  • Demonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule
  • Strong technical fluency working with hardware, firmware, and software teams
  • Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products
  • Exceptional communication skills—able to create crisp narratives for executive and board-level audiences
More about this role

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a Principal Product Manager to focus on and own our brewing category through future accessories and platform extensions. You’ll act as the “mini-CEO” of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

You thrive in highly cross-functional environments, operating at the intersection of coffee excellence, engineering, design, and business. You have translated customer insights and market trends into a clear product strategy, and you’re comfortable making courageous tradeoffs between cost, features, and timelines. You excel at driving alignment from early concept through launch and post-launch optimization.

As a senior individual...

Read the full posting on Fellow's site ↗

Hardware Engineering

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