Startups · AI

Vice President, DTC & eCommerce

Fellow · San Francisco, CA · On-site

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About Fellow

Fellow records, transcribes, and summarizes meetings for any team, with automatic action items and AI summaries. Enterprise security and compliance controls, and no AI training on your data. Backed by Felicis.

About the role

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

What they're looking for

  • Have 10+ years of experience in DTC e-commerce, with at least 2–3 years in a leadership role owning a P&L or channel
  • Are deeply analytical — you can build and maintain financial models and instinctively reach for data to drive decisions
  • Have managed performance marketing agencies and understand the mechanics of paid media, attribution, and creative production
  • Can translate data into narrative and narrative into action — you don't just report numbers, you drive outcomes
  • Are a strong cross-functional operator who can influence without authority and drive urgency when it matters
  • Have experience managing and developing a team, helping individual contributors grow into more strategic thinkers
More about this role

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

We’re looking for a Vice President of DTC & eCommerce to be the operating leader of Fellow's global direct-to-consumer business. You'll own the full picture — performance reporting and forecasting, growth marketing strategy and agency management, digital product direction, and the cross-functional coordination that keeps a fast-moving e-commerce business running.

You'll help build and lead a capable team (CRM, site merchandising, SEO, digital product) across internal and external partners while personally driving the analytical and strategic work that shapes how the business grows. This role reports to the CMO and partners closely with Finance, Brand, Marketing, Product, and Operations.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.

  • Own weekly and monthly DTC performance reporting — diagnose what's...

Read the full posting on Fellow's site ↗

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