Fi is building the operating system for pet health. Armed with AI-powered smart collars and the world's smallest GPS trackers, Fi is transforming how millions of pet parents understand and care for their dogs (and now cats). Backed by Space Capital.
About the role
Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent
What they're looking for
- Own YouTube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and the reallocation tests that inform it
- Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
- Own the creative brief-to-asset pipeline for paid search, YouTube, and Amazon, representing the channels in creative reviews and partnering with Brand and Creative on video and asset production
- handling, customer match, and existing-member exclusion lists at parity across campaigns, plus brand safety controls across YouTube and Display
- Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and with the retail and merchandising side on page content and imagery
- Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative reconciled against our source-of-truth reporting
More about this role
Welcome to Fi.
We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
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