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Product Marketing Manager

Fieldwire · San Francisco, CA (Hybrid) · Hybrid

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About Fieldwire

Deliver projects faster with Fieldwire. Track tasks, update drawings, and reduce costly rework—trusted by owners, GCs, and subcontractors on 4M+ projects. Backed by Menlo.

About the role

This role sits at the intersection of product, sales, customer success, and marketing. You will develop positioning, messaging, go-to-market strategies, sales enablement, and thought leadership programs that help customers understand how Fieldwire solves real construction challenges. The ideal candidate brings experience in enterprise SaaS, construction technology, or adjacent industries and has a passion for translating complex technology into compelling customer value.

What they're looking for

  • Lead global go-to-market strategy and execution for new product launches, feature releases, integrations, and platform initiatives
  • Develop messaging, positioning, and value propositions tailored to enterprise construction customers
  • Build launch plans that drive awareness, adoption, and revenue growth
  • Develop deep expertise in the North American construction technology landscape
  • Monitor competitive trends and emerging technologies, including AI, BIM, project management, and field productivity solutions
  • Conduct customer research, interviews, surveys, and win/loss analysis to uncover market opportunities
More about this role

Who we’re looking for

We are looking for a global Product Marketing Manager to drive Fieldwire's growth, with a particular focus on enterprise customers and large general contractors, specialty contractors, and construction owners.

This role sits at the intersection of product, sales, customer success, and marketing. You will develop positioning, messaging, go-to-market strategies, sales enablement, and thought leadership programs that help customers understand how Fieldwire solves real construction challenges.

The ideal candidate brings experience in enterprise SaaS, construction technology, or adjacent industries and has a passion for translating complex technology into compelling customer value.

The primary responsibilities for our next Product Marketing Manager will be to:

Go-to-Market Leadership

  • Lead global go-to-market strategy and execution for new product launches, feature releases, integrations, and platform initiatives.
  • Develop messaging, positioning, and value propositions tailored to enterprise construction customers.
  • Build launch plans that drive awareness, adoption, and revenue growth.

Market Intelligence

  • Develop deep expertise in the North American...

Read the full posting on Fieldwire's site ↗

Marketing

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