Firstup is a company delivering an intelligent communication platform. It is designed to manage employee experience. The company caters to the healthcare, manufacturing, retail, and hospitality industries. Backed by Venrock.
About the role
● Build and execute a clear, measurable digital demand generation strategy aligned with company priorities and objectives, including bookings growth and platform
What they're looking for
- Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or
- Commensurate professional experience
- 10+ years of experience in Digital Marketing, including at least 4+ years if leadership
- Experience within a B2B SaaS organizations
- Deep expertise with modern marketing technology platforms, including Clay,
- Demandbase, Marketo, and Qualified
More about this role
The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving
measurable pipeline, bookings, platform adoption, and customer retention. This leader
will own digital demand generation, the company website, paid channels, content
strategy, and lifecycle marketing while partnering closely with Sales, Product, Customer
Success, and Marketing Operations. As a strategic and hands-on player-coach, they will
build a high-performing team and establish a disciplined, data-driven approach to
investment, execution, and optimization.
● Build and execute a clear, measurable digital demand generation strategy aligned
with company priorities and objectives, including bookings growth and platform
adoption, and product launch success.
● Build and execute a compelling AEO and SEO strategy to amplify our point of view in
the market and drive inbound demand
● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,
Affiliate, and other channels for enterprise audiences, including planning, forecasting,
budget pacing, audience design, and performance management.
● Build and execute top-of-funnel account engagement programs (content, paid,
nurture) that...
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