Fleetio is a web-based fleet management system that helps businesses get more from their moving assets. Backed by Space Capital.
About the role
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation !
What they're looking for
- 10+ years in brand leadership, including 4+ years leading and developing teams
- You have taken a B2B brand — ideally SaaS, ideally at meaningful scale — through a narrative or identity evolution, and shipped it into market. Not just designed it. Shipped it
- You have real taste, editorial and visual, and the judgment to know when good enough ships and when it does not
- You are comfortable being measured. Awareness, share of voice, engagement, content-influenced pipeline — you can hold a number and defend it in front of a CEO
- You are a genuine partner to product marketing, demand generation, events, and customer marketing. Brand does not work in a room by itself
- You have managed agencies well — gotten more out of them than the retainer suggested
More about this role
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation !
- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers
Fleetio is writing a new chapter. We are moving from a well-loved product in a category we helped define to a brand that fleet operators, technicians, and executives recognize at first sight and trust on instinct. We put our name on a NASCAR race. We have a car on track with 23XI Racing. We are rebuilding the company narrative around where fleet operations are actually going — not where it has been.
What we need now is the person who makes it all feel like one thing.
As Senior Director of Brand, you own how Fleetio looks, sounds, and shows up — everywhere. Our visual identity. Our editorial voice. Our social presence and video...
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