Flipside Crypto provides unparalleled analytics and business intelligence to crypto organizations. Backed by Digital Currency Group.
About the role
Your main challenge will be answering a simple question: How do we clearly describe a product that can solve so many different problems? The answer is not to list everything the product can do. It is to identify the right problem to lead with, the customers who care about it most, and the results they can expect. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Around seven or more years in product marketing or a related role
- Experience marketing a broad or technical product whose value was not immediately clear from its features
- Experience developing positioning based on customer interviews, sales conversations, and product usage
- Experience choosing which market, customer problem, or use case a product should lead with
- Experience marketing enterprise software, ideally involving AI, data, analytics, infrastructure, or knowledge management
- Experience creating messaging that worked in real sales conversations
More about this role
edisyl has built a product that works, is gaining traction, and can solve many different problems.
That creates a marketing challenge. When a product can do many things, it can be difficult for customers to understand where to start and why they need it.
We are looking for someone who can solve that problem.
You have helped bring a broad or technical product to market. You know how to identify the customer problem that matters most, explain the product clearly, and show how an initial use case can lead to much more over time.
You will learn from the customers already using the product, the prospects considering it, and the sales team speaking with them. You will use what you learn to create a clear and consistent story for edisyl.
You will own how edisyl presents itself to the market.
Your main challenge will be answering a simple question: How do we clearly describe a product that can solve so many different problems?
The answer is not to list everything the product can do. It is to identify the right problem to lead with, the customers who care about it most, and the results they can expect.
The important customer problem we solve
The best first use case for each type of...
Browse similar: Startup jobs · Remote jobs