Startups · AI

Product Marketing Manager

Folio · Remote (Within 3 hours of EST timezone preferred) · Remote

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About Folio

Custom digital guidebooks for boutique hotels, Airbnbs, VRBOs, and other short-term rental homes. Backed by Techstars.

About the role

You want to be early. You like being close to the product, the customer, and the messiness of figuring things out. You enjoy turning sharp customer insight into positioning that actually changes behavior.

More about this role

You want to be early. You like being close to the product, the customer, and the messiness of figuring things out.

You enjoy turning sharp customer insight into positioning that actually changes behavior.

You care about story-telling. You want to build narratives from launches and words to be thoughtful and useful, not generic or AI slop.

You’re energized by hospitality. Hotels are complex, human, and operationally intense. That makes the work interesting, particularly in an age of AI.

You want real ownership. If something ships poorly, you fix it. If something lands well, you know exactly why.

You’ve spent 5–7 years in product marketing at a high-growth company, ideally B2B SaaS or complex marketplaces.

You can explain technical or operational products in a way that feels simple and grounded. You’ve owned messaging and positioning end to end in close partnership with product, sales, and leadership. You’ve rewritten it when it didn’t work.

You’ve led go-to-market for real products, not just features. You know how to scope a launch, make tradeoffs, and ship. You care to measure impact post-launch.

You’re not precious about what “typical” PMMs look like. You like wearing different...

Read the full posting on Folio's site ↗

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