Backed by Insight.
About the role
Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands-on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning.
What they're looking for
- 12+ of experience in consumer insights, market research, UX research, and/or product research, ideally within a high growth technology or consumer business
- Experience building and managing a research team
- Strong grounding in qualitative and quantitative research methodologies, including study design, survey design, interviewing, analysis, and synthesis
- High level of comfort with AI tools and a track record of incorporating AI tooling into day to day research workflows
- Strong quantitative reasoning with the ability to evaluate evidence critically, understand methodological tradeoffs, and distinguish meaningful signals from noise
- A bias toward experimentation and iteration, with enthusiasm for testing ideas quickly and learning without waiting for perfect information
More about this role
Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New...
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