Backed by Insight.
About the role
Fora is looking for a Head of Performance Creative Strategy to own the creative side of advisor acquisition: the concepts, angles, and formats that make people stop, click, and sign up. This isn't a production design role. It's a strategy role. You diagnose why creative is or isn't working, generate a pipeline of testable concepts, direct the people and AI tools that produce the assets, and turn performance data into the next round of hypotheses.
What they're looking for
- At least 3 years owning creative strategy for performance and direct-response marketing. You think in hooks, angles, and formats, not just campaigns
- A track record of running structured creative testing programs, with the ability to isolate what changed and why a test won or lost
- Comfort translating ambiguous performance data into concrete creative direction and briefs that other people (designers, copywriters, AI tools) can execute against
- You've managed or mentored a team of creatives, and you're willing to do the work yourself until there's a team to hand it to
- Experience making ads for elevated brands. You've worked where taste is part of the job, and you know the difference between creative that converts and creative that converts while quietly cheapening the brand
- Strong collaborator instincts. This role only works in tight partnership with the Growth Marketing Managers, Creative Studio, and Data, and you should be energized by shared ownership rather than needing sole credit
More about this role
Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together. That's not just a philosophy about our product, it's how we build our team. Everyone at Fora gets hands-on with frontier AI tooling as part of the job. At Fora, you'll learn to be AI-fluent, with real experience applying AI to solve problems day to day, wherever you sit in the company.
Founded in 2021, Fora has grown to a team of 250+ full-time employees based in downtown New...
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