Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Backed by Accel and Peak XV.
About the role
This role is for a hands-on operator and builder. You will own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company. You will partner closely with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated demand engine that drives measurable pipeline and revenue impact.
What they're looking for
- You are equally comfortable looking at a pipeline dashboard, challenging a channel strategy, designing a new operating system, and getting into the details with the team
- You are not overly attached to legacy marketing playbooks. You care about what actually creates an incremental pipeline and are willing to stop programs that no longer perform
- Most importantly, you are a builder. You see demand generation as a system to continuously redesign and improve, not simply a collection of campaigns to run
- 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS
- Significant experience owning scaled demand generation programs and measurable pipeline targets
- Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI
More about this role
Freshworks is looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio.
This role is for a hands-on operator and builder. You will own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company.
We are not looking for someone to simply run the traditional demand gen playbook faster. We want someone who can question what is working, identify what is not, build better systems, and use AI and automation to fundamentally improve how we generate, qualify, nurture, and convert demand.
You will partner closely with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated demand engine that drives measurable pipeline and revenue impact.
- Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
- Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational...
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