Fulcrum is cloud manufacturing software that connects your shop with live data to make better decisions, faster. Ditch archaic ERPs and switch to the first truly connected cloud manufacturing software. Backed by Bessemer and South Park Commons.
About the role
You’ll own Sales Development at Fulcrum, with responsibility for building a team and operating system capable of creating a significant portion of our new-business pipeline. This is not a traditional SDR management role where you inherit a mature playbook, monitor activity, run 1:1s, and make sure everyone follows the process. Fulcrum’s SDR motion is unusually demanding. Our team primarily cold calls manufacturers, often speaking with owners and operational leaders who have spent decades in the industry.
What they're looking for
- You can actually do the job you’re asking other people to do. You’re comfortable picking up the phone, cold calling prospects, testing messaging yourself, and learning directly from the market
- You’re an exceptional coach because you can diagnose why someone is struggling—not simply tell them to make more calls or follow the script more closely
- You understand the numbers deeply. You know where the team is relative to target, why performance is above or below plan, where the funnel is breaking, and what needs to change
- You’re a builder. When a process, dashboard, training program, hiring motion, territory model, or playbook doesn’t exist, your instinct is to create a useful version quickly and improve it from there
- You actively use AI to make yourself more capable and productive, and you’re excited by how quickly these tools are expanding what you can build, analyze, automate, and solve
- You have high standards and are comfortable giving clear, direct feedback. You care about people, but you don’t confuse being supportive with avoiding difficult conversations
More about this role
Our mission is clear and staggeringly important: we're building the manufacturing operating system of the future from the ground up, one that’s engineered to create network effects as we grow. A beautiful, sophisticated quantum leap forward for the most important core industry in the world.
Manufacturing is important. It’s the fundamental industry on which everything else is built. We take it for granted. In 1989, 35% of the entire software industry was manufacturing systems. What was the first massive burst in productivity from technology has stagnated into diminishing returns and increasing complexity. We can only continue to add complexity for so much longer until the whole system collapses.
"Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction." - Albert Einstein
We’re less interested in whether you’ve followed a traditional Sales Development management path than whether you’ve developed the capabilities this job requires. Great candidates may come from SDR leadership, early-stage sales, founding SDR roles, outbound-heavy Account Executive roles, or other environments where they’ve had...
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